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Privacy Policy

A legal disclaimer

Fifth Phase Insights (“we”, “our”, “us”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal data in accordance with the UK GDPR, EU GDPR, and other applicable data protection laws.

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1. Data We Collect

We may collect and process the following personal data:

  • Identity & Contact Data: Name, email address, company name, job title.

  • Technical Data: IP address, browser type, operating system, device information.

  • Usage Data: Pages visited, time spent on our site, navigation patterns.

  • Marketing Data: Preferences for receiving communications from us.

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2. How We Collect Data

We collect data when you:

  • Visit our website.

  • Sign up for a trial, newsletter, or demo.

  • Contact us directly.

  • Interact with our software, ads, or marketing campaigns.

We may also collect publicly available business contact information for B2B marketing purposes, in line with GDPR’s “legitimate interest” provisions.

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3. Legal Bases for Processing

We process personal data under these lawful bases:

  • Contract: To deliver services you request.

  • Consent: When you opt in to receive marketing communications.

  • Legitimate Interests: To market relevant services to B2B contacts and improve our services.

  • Legal Obligation: To comply with legal requirements.

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4. How We Use Your Data

We may use your personal data to:

  • Provide and improve our services.

  • Respond to inquiries and support requests.

  • Send marketing emails (with the option to opt out).

  • Analyze site usage via Google Analytics.

  • Run advertising campaigns via Google Ads.

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5. Data Sharing

We may share your personal data with:

  • Service providers such as hosting platforms, analytics tools (Google Analytics), and advertising platforms (Google Ads).

  • Legal authorities if required by law.

We do not sell your personal data to third parties.

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6. International Transfers

Some of our service providers (e.g., Google) process data outside the UK/EU. We ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission.

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7. Data Retention

We keep your personal data only for as long as necessary for the purposes it was collected, or as required by law.

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8. Your Rights Under GDPR

You have the right to:

  • Access, correct, or delete your personal data.

  • Withdraw consent at any time.

  • Object to processing based on legitimate interests.

  • Request data portability.

  • Lodge a complaint with your local data protection authority.

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9. Cookies

  • We use cookies to track site usage and improve marketing performance, including Google Analytics and Google Ads tracking pixels. You can control cookies via your browser settings or through our cookie consent banner.

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10. Contact Us

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