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When Performance Spikes but the “Why” Is a Mystery
We recently worked with a brand that faced a challenge many PPC teams will recognise. Month-over-month, Generic Search performance had...
Sep 27, 20252 min read
Why CPC Inflation Is Crushing Paid Search and How Our Industry Benchmarks Can Help?
Understanding the Surge in CPC Costs in Paid Search Paid search is facing significant cost pressure. The landscape is changing, and it's...
Aug 4, 20252 min read
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