Privacy Policy

Last updated: 26 September 2026

1. Who we are

Fifth Phase Insights provides independent paid search insights and governance services to businesses in the UK.

For the purposes of UK data protection law, Fifth Phase Insights is responsible for the personal information described in this Privacy Policy.

If you have any questions about this Privacy Policy or how your personal information is used, you can contact us at:

Email: matt@fifthphaseinsights.com

2. Information we collect

When you submit an enquiry or request a demo through our website, we may collect:

First name
Surname
Company name
Email address
Telephone number
Any other information you choose to provide when communicating with us

We may also collect limited technical and usage information about visits to our website through Wix's website and analytics functionality. This may include information such as device and browser information, pages visited and interactions with the website.

More information about the use of cookies and similar technologies is provided in our Cookie Policy.

3. How we use your information

Information submitted through our website is used to:

Respond to your enquiry;
Contact you about a requested demo or discovery conversation;
Understand your enquiry and whether Fifth Phase Insights may be suitable for your business;
Arrange and manage communications relating to your enquiry; and
Operate, maintain and understand the use of our website.

Submitting an enquiry does not automatically subscribe you to marketing communications.

We do not sell your personal information.

4. Our lawful basis for using your information

Under UK data protection law, we need a lawful basis for processing personal information.

When you submit an enquiry or request a demo, we rely on our legitimate interests in responding to people who have expressed an interest in Fifth Phase Insights and in developing potential business relationships.

We consider this use of your information to be reasonably expected when you choose to contact us and limited to what is necessary to respond to and manage your enquiry.

Where information is processed for the operation, security and understanding of our website, we may also rely on our legitimate interests in operating and improving our website, where appropriate.

Where consent is required for cookies or similar technologies, we will ask for your consent before using them.

5. How we store and share your information

Our website is hosted using Wix. Information submitted through our website may therefore be processed and stored using Wix's systems.

Enquiry information may also be received and stored within our business email account, which is provided through Google Workspace.

We use these service providers to help operate our website and business. They may process personal information on our behalf in accordance with their applicable contractual and data-protection obligations.

We do not share enquiry information with other businesses for their own marketing purposes.

We may disclose information where required to comply with a legal obligation or where reasonably necessary to establish, exercise or defend legal rights.

6. International processing

Some of the technology providers we use operate internationally. As a result, personal information may in some circumstances be processed outside the UK.

Where personal information is subject to an international transfer that is restricted under UK data protection law, we rely on the safeguards or other lawful transfer mechanisms implemented by the relevant service provider as required by applicable data protection law.

You can contact us at matt@fifthphaseinsights.com if you would like further information about how your personal information is protected when using our service providers.

7. How long we keep your information

Personal information relating to an enquiry or demo request will generally be retained for up to 12 months from our last meaningful interaction with you.

We may delete information sooner where it is no longer required.

In some circumstances, we may retain limited information for longer where this is reasonably necessary to comply with a legal obligation, resolve a dispute or establish, exercise or defend legal claims.

If you become a customer of Fifth Phase Insights, different retention periods may apply to information required to manage the customer relationship and meet our legal, accounting and contractual obligations.

8. Your data protection rights

Depending on the circumstances, UK data protection law gives you rights in relation to your personal information. These may include the right to:

Ask for access to personal information we hold about you;
Ask us to correct inaccurate or incomplete information;
Ask us to delete your personal information in certain circumstances;
Ask us to restrict the way we use your information in certain circumstances;
Object to certain uses of your personal information; and
Receive or transfer certain personal information where the right to data portability applies.

You have the right to object to processing based on legitimate interests in certain circumstances.

If you would like to exercise any of your rights, contact:

matt@fifthphaseinsights.com

There is normally no charge for exercising your data protection rights.

9. Automated decision-making

Fifth Phase Insights does not use information submitted through the website to make solely automated decisions that have legal or similarly significant effects on you.

10. Children's information

Fifth Phase Insights is a business-to-business service and our website and services are not intended for children.

We do not knowingly seek to collect personal information from children through our enquiry process.

11. Cookies and website analytics

Our website uses Wix functionality, including website analytics, to help us operate the website and understand how it is used.

Some cookies or similar technologies may require your consent. Where consent is required, you can choose whether to allow those technologies through the cookie controls provided on our website.

For further information, please see our Cookie Policy.

12. Complaints

If you have concerns about how we use your personal information, please contact us first at: